Fueling Families With Plants & Protein

B&G buys Veggie Fries maker Farmwise Foods

November 10, 2020

Dive Brief:

  • B&G Foods bought Veggie Fries maker Farmwise Foods, the company announced Wednesday. Terms of the deal were not disclosed, but B&G said the acquisition was funded with cash on hand.
  • The maker of Veggie Fries, Veggie Tots and Veggie Rings was founded in 2014 by CPG veteran Dave Peters and his wife Cristina. The family-based company makes allergen-free, vegetable-forward kid-friendly snacks, appetizers and blended chicken nuggets.
  • Jordan Greenberg, B&G’s executive vice president and chief commercial officer, said in a statement the company plans to support Farmwise’s brands in the natural foods channel, but it will also be “introducing items that Farmwise has developed into new, innovative product offerings for our Green Giant brand.”

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